Daybreak launches new TV advert
We’re delighted to announce the launch of our inaugural TV advert which airs for the first time on Monday 25 th August across RTE 1 & 2 as well as RTE player and Virgin Media linear and on demand.
The advert is the first in a series focused on key pillars of the Daybreak brand – local, convenience and good value. Each ad in the series will target a different shopper mission and feature a related offer, with the recurring message of Great Value – Close at hand. First up is food-to-go with attention then moving to top-up shopping and big nights in for subsequent adverts.
You can see or new TV advert below.
Speaking in advance of the launch, Desi Derby Marketing Director for Daybreak said:
“This is a major milestone for the Daybreak brand as we launch our first ever TV advert – a big step forward in showcasing what Daybreak is all about. Great value – close at hand captures the convenience and value our customers rely on, with stores acting as local hubs for communities across Ireland.”
“The campaign highlights how we meet a range of shopper missions – from food-to-go to top-up shops and big nights in – all with great offers and local convenience.”
“Many thanks to the team working behind the scenes to bring this campaign to life.”