Daybreak Raises €62,588 for Irish Heart Foundation in 2023
Daybreak Raises €62,588 for Irish Heart Foundation in 2023

Daybreak Raises €62,588 for Irish Heart Foundation in 2023

Daybreak is thrilled to announce it has raised €62,588 for long-term charity partner the Irish Heart Foundation in 2023. Throughout 2023, Daybreak organised a series of fundraising activities to raise much-needed funds for the charity. Notable among these initiatives was the ‘Keep it Moving’ campaign in September, which saw 150 Daybreak stores nationwide participate in an active ‘marathon in a month’ challenge to raise funds.

In April 2023, Daybreak hosted a coffee morning where all proceeds from hot drink sales were generously donated to the charity. Customers were encouraged to give back, all while enjoying a hot beverage.

In addition to these national campaigns, Daybreak stores across Ireland engaged in localised activities within their communities. These included spin-a-thons, year-round till donations, and various community events.

Molly Byrne, Assistant Brand Manager Daybreak, said

“We are delighted to have raised €62,588 for the Irish Heart Foundation throughout 2023. We want to thank our Daybreak colleagues for their fundraising efforts throughout the year and, of course, our generous customers for their continued support. Daybreak stores are at the heart of communities across Ireland, and we are so proud to partner with the Irish Heart Foundation to continue supporting its incredible work to reduce unnecessary deaths due to cardiovascular disease and stroke.”

The Irish Heart Foundation has been Daybreak’s chosen charity partner since 2016, and since then, Daybreak has helped the charity provide much-needed support to communities across Ireland. The Irish Heart Foundation offers various crucial services both online and in-person. These resources include patient advocacy, education, CPR training, and counselling support services.

In addition to fundraising activities, the Irish Heart Foundation helped support Daybreak stores and local communities by offering blood pressure services via their Mobile Health Unit. Here, Daybreak staff members and members of the general public could avail of free blood pressure checks and lifestyle advice.

Cliodhna Burke, Senior Business Development Manager Irish Heart Foundation, said

“We are thankful for our partnership with Daybreak and are excited for what is to come as we begin our 8th year in this impactful partnership. We want to say a huge thank you to the Daybreak team and customers for their continued support. The fundraising efforts in 2023 were phenomenal and we look forward to what is to come in 2024!”

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