An Irish Werewolf in Daybreak!
Following the 2021 award winning ‘Daybreak the Code’ campaign, this year we turned the cameras on our unsuspecting Daybreak staff and lovely shoppers and created a series of micro videos which showcases our Werewolf of Daybreak playing pranks throughout the day. Caution: no animals were harmed in the making of these videos! We asked customers about their favourite ghost-stories and spooky events only for them to be startled by our Werewolf when they least suspected it.
For added drama we turned the Daybreak store into a ‘Wolf Trail’ where groups of willing (we promise!) participants volunteered to complete a series of clues for a chance to win a prize at the end of the trail…did they make it out? You’ll have to watch and see for yourself…We hope you enjoy our latest campaign and make sure to follow us on social media for your chance to win fantastic prizes and more!